Gyst Virtual Assistance

BRIEF:

Sheryl’s experience as a virtual assistant in Scotland supporting

female entrepreneurs globally led to a bigger goal. She sought out to found

an agency catering specifically to female entrepreneurs that would become a beacon of empowerment, offering tailored assistance, expert guidance,

and invaluable resources.

We had to transform her personal branding into an agency model; Gyst

(Get Your Shit Together).

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CHALLENGE:

The brand system needed to appeal to female entrepreneurs with an approach that would inspire confidence in the virtual assistants to handle all the important tasks behind the scenes. Thus, allowing their clients to focus on their business dreams and work ON that business rather than IN it.

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GOALS:

Create a brand identity that would emulate female empowerment. The personality is bold and powerful, but can still lean into femininity.

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UNIQUE SOLUTION:

The logo is a serif typeface with script style elements and ligature ‘st’ that upholds the effortless value of the service. The colors are a spectrum of pink and plum hues that have long been considered feminine colors, but paired with the daring tone and voice (crafted by the word wizards at Sunny+Flow), took on a bold and impactful character